“The secret of change is to focus all of your energy, not on fighting the old, but on building the new.” - Scorates.
With the meteoric rise of Theories of Atlantis and their Theories Brand, it was time to take a long hard look at the direction we were going. We felt it necessary to distance ourselves from the word Theory to not only avoid confusion on the shelves of local shops, but to maintain our presence as a small, independent skate brand with its own message.
We are proud to announce that everything you've known and loved about Theory Skateboards since we began in 2005 will now be operating under the moniker Cinema Skateboards. We will continue to create high quality, art driven decks and apparel, making sure to keep our focus on supporting local retailers and skaters alike.
Welcome to Cinema, coming soon to a shop near you....enjoy the show!
Mike Zanelli with the first try crooked grind that landed in the "Skate Photo Feature" in January's issue of Slug Magazine. Photo by: Weston Colton
Check out the article here.
The winning rail trick from Slug Magazine's Roughside of the Lens contest.
Honored to have Jason Burgos as part of the Cinema crew. Coming from Northern Utah, and having been a friend of Cinema from the start, his style, attitude and love for skateboarding makes him a perfect fit.
2016 Go Skateboarding Day in Salt Lake City was another success. With skaters coming from all over the state for the annual hill bomb, meeting at Good Looks Skate shop downtown for BBQ and more skate day shenanigans. Photos by Paul Bundy
Mike Zanelli pole jam session. Photos by Wes Colton
Mike Zanelli with the backside tail slide while Gabe Segura films for "Same Shit Different Day" Photo: Eric Ferguson
Logan Summers with the stylish tailslide. - Photo Wes Colton